Overview
Reframe turns looking at art into a conversation with the artist. In field sessions at SFMOMA and Clarion Alley, visitors lingered longer with pieces, asked more follow-up questions, and described it as more personal than labels or audio guides.
I led the work from concept to prototype—product strategy, UX/UI, XR exploration, branding, user research, and on-site testing—to give art a voice at the moment of gaze.
Result: clearer context in the gallery and more confident, conversational visits.
MENTOR -
CONSTRAINS -
Museum labels aren’t enough to give context.
Wall text and standard audio push fixed facts. Visitors often need more why it matters, how to look, what’s relevant now and their questions go unanswered.
Why it matters
Context turns looking into understanding.
Visitors don’t need more facts they need timely context to their own question. When the answer arrives at the artwork, attention turns into understanding, and understanding is what people remember and return for.
Research
We combined quick field work with rapid prototyping in real galleries.
Contextual observation and intercept interviews with novices, tourists, and enthusiasts
Rapid prototyping with live prompts and artist voice personas
On-site tests at SFMOMA and Clarion Alley
Key Insights
Moment of gaze is the trigger
People decide in ~10 seconds whether to stop. Prompts seen at the artwork got immediate taps.
Agency beats instruction
When visitors asked their own question, they stayed longer and asked follow-ups; scripted tours ended sessions.
Short first, deeper on demand
Long blocks killed attention; concise answers opened the door to second and third questions.
Solution
Reframe turns passive viewing into a conversation with the artist—right at the artwork.
How it works
See art → Artist appears ( Ai version )
Proximity prompt appears at the artwork; tap to meet the artist. Gallery installation, SFMOMA
Nudge → “Reframe.ai · New art nearby.
More way to discover
Nudge → “Reframe.ai · New art nearby.
Recommendations by location × taste
How it works
Ask → Artist replies (short first, deeper on demand)
Nudge → “Reframe.ai · New art nearby.
Nudge → “Reframe.ai · New art nearby.
Nudge → “Reframe.ai · New art nearby.
Invite another artist
Nudge → “Reframe.ai · New art nearby.
Compare perspectives in one chat
How it works
Save → Revisit later (Space)
Art on map
Nudge → “Reframe.ai · New art nearby.
Nudge → “Reframe.ai · New art nearby.
Nudge → “Reframe.ai · New art nearby.
Nudge → “Reframe.ai · New art nearby.
Untapped art near by
The Result
We ran a cybernetic test loop in front of Guernica: generate → observe → adjust. Early replies sounded too long and philosophical. Iterating live, we shifted to short-first, deeper on demand and tuned tone, cadence, and guardrails—immediately increasing follow-up questions and comfort.
Visitor chats with “Picasso” in front of Guernica; stays to ask a second question.
Point and ask
the artist answers in their tone.
Multilingual
captions for quiet galleries
Short first, deeper later
no lecture mode.
Hear the story, not the plaque/label
Annotated Immersive
Explanation
Curator-verified
sources
Step Inside the Masterpiece
Conclusion
We set out to give art a voice, and our users showed us it works. The video below captures a moment of genuine connection, proving that a quick glance can become a profound conversation.
This project is a blueprint for the future of art engagement. Building on our research and successful prototypes, we're ready to scale our model to new communities and integrate curator-facing tools. Reframe.ai is not just a product it’s a living solution that continues to evolve.
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2025 • CHAITANYA LANDGE
Built with empathy, curiosity, and the sunlight that reminds me to pause.
Designing from
SAN FRANCISCO , CA
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